If you appreciate the value of professional service, this article will make a whole lot of sense...
For most people, finding a well-fitting garment 'off-the-peg' is challenging. If you are one of the lucky few who can fit in ready to wear, finding something in the exact cut, colour and fabric you want is next to impossible.
Moreover, brands keep changing their sizing, fabrics and styles, making it very difficult to find something that feels familiar. Trousers that fit your waist might hang like tents around your legs, or they sag around the seat. Alternately, the waist fits perfectly but it cuts all circulation around your massive quads and hind quarters - you live in constant fear of the sound of a trouser seam tearing.
While sitting at your desk, you may note the buttons of your shirt are clinging to the fabric for dear life. Gaping holes mark the space between each front button, revealing that bit too much skin for the office. Maybe your shoulder seams hang so far lower than where your shoulders end that you look like a bad 80's stockbroker after Black Monday. Whichever the case, I opened Beg Your Pardon to address these and many other problems for you.
Firstly, don't let it frustrate you; almost everyone has trouble with fit, style and/or fabric. These issues are resolvable with good advice. Let's call this Reason One to book an appointment, good advice.
But that isn't what this article is about. I want to talk about what your clothing is actually costing you. I'm not referring only to the retail price listed on the tag, but to the total cost of your time to find and fit each garment. The calculations are pretty simple, I hope you can follow.
THE TRUE COST OF CLOTHING
Dave needs a new suit. He has allowed 2 hours on Monday morning to shop for his suit and has decided that he'll visit 3 stores. Let's assume that Dave is a "regular-sized" chap who finds a decent looking suit within the designated 2-hour time frame (hypothetical-Dave is in that 5% of people who have it easy). The suit needs a few adjustments, but on the whole, it fits quite well.
Let's calculate how much Dave's suit will really cost him.
- Suit Retail Price - $990 (basic merino wool suit with 2 pants)
- Shopping: 2 Billable Hours - $400
- Alterations - $150
- Alterations: 2 Billable Hours - $400 (first fitting, second fitting/collection plus travel)
- Travel Costs and Parking - $50
Assuming all goes well and Dave's suit shopping experience is a smooth one, his suit will cost him $1990.
Being a lawyer, Dave walks to and from court quite a bit. Because of this, his trousers have a tendency to wear out at the crotch (many of you will be familiar with this problem). The fabric he selected for his suit is 30% less durable than what he should be wearing, but the salesperson who sold him the suit didn't have a performance fabric available (nor did she know Dave's occupation to make a good recommendation). Dave's suit will now cost him a further $597, as it will wear that much faster than a performance fabric.
So, in total, Dave's $990 suit cost him $2587.
Dave books a 40-minute appointment at Beg Your Pardon. After a brief chat, we decide that he needs a half canvas, two-trouser, made to measure suit using a respectable quality performance merino wool fabric (fewer trouser blow-outs on the way to court). His suit will have 2 inner chest pockets, 2 business card pockets and 2 pen pockets - Dave likes to be prepared. The trouser waistband will be layered to give it added strength and it will have double belt loops to ensure they hold firm. We add a concealed business card pocket to the trousers for when he doesn't want to wear the jacket, and we add buttons with tabs to the hip pockets.
Dave's suit is now fit for purpose. It is a tool-of-trade. All inclusive, Dave will pay somewhere between $1500 and $2000 for this creation. Reason 2 to book an appointment, you get a better quality, purpose-designed suit for less money.
Because it is made to measure, the suit fits without alterations. This means there is no risk of someone messing up Dave's new suit! Reason 3 to book an appointment, we take complete ownership, from start to finish.
Booking an appointment to see us would also save Dave more than 2 hours shopping (which he can now bill out at $400). Moreover, we will keep his measurements on file so that the next time he needs a garment, all he needs to do is pick a fabric! Reason 4 to book an appointment, it's far more efficient.
This is how Dave's journey with Beg Your Pardon begins. From our first meeting, we treat him as though we intend to serve him for life. and over the course of a career, we will assist Dave through the many phases of his life. Making clothing reflective of his stage of life and to meet his requirements at that time.
Once we have his measurements, we can sort Dave out with more casual clothing too, including chinos, blazers, shirting and more. Over time, we get to understand what Dave needs, what his partner likes to see him wearing, what he feels most comfortable in. Over time, we get to know him.
For all future garments, Dave can easily book an appointment to see us, but if he's busy we can see him at his office. This is another way that we can add value for Dave, both professionally and personally.
This is why I opened Beg Your Pardon. We're with you for the entire journey, always ready to give you our undivided attention.
Book an appointment and see what it's all about.Michael Bois
Owner, Beg Your Pardon